When I traveled to Copenhagen a few years back, the term Hygge would always come up - and it was the feeling of warmth, coziness, and overall happiness and well-being for the Danish culture. I absolutely loved the term and the meaning, so I decided I wanted to start making my own fragrance brand - starting with candles - and base it off of that idea. I wanted the brand to evoke coziness and absolute comfort. Think fireplaces, amber lighting, warm drinks, soft music, and big blankets. I would start off with candle products, then move to essential oils, matches, throw blankets, etc. Hygge would make products that promote the essence of the Danish term and transform your space or home into a place you never want to leave.
Agency: Adventure Studio LLC
Role: Creative Director/Designer/Illustrator